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over 6 years ago from David Barker
“Limited capacity”?
They need to source materials, transport and get people to work on the actual production. The capacity to do that not unlimited.
If you have two products but one brings in more profits for a similar effort, you have to decode. It's just a hunch btw.
It is possible to expand capacity, if there’s money available to do so.
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Think about it, the effort it takes to produce an iMac is quite similar to a standalone display (sourcing, actual production, transportation & other logistics etc) except it has lower margins.
If you have limited capacity you like Apple does, you're better off focusing on products with higher margins.