You guys have to admit that you are very soft with Apple. Is a company that charges you a lot of money for their products and when someone is critical with Apple, you attack him or her. In the other hand, I see a lot of "If only the Surface Studio had Windows on it" or "Ew, is running Windows 10" in the comments in the posts about the new Macbooks and the Surface stuff. I have a Macbook Pro 2014 and a Toshiba P55T 4K and touchscreen laptop. I use both OS and even Toshiba knows who is that laptop for: Designers and Photographers that are looking for great performance and enough display quality to edit photos and design. Simple. Niche product.

Apple is looking for "marketshare", aiming for general public but keep saying they care about industry specific professionals. That's not true, we don't need a touchbar with gimmicks, we need performance, connectivity and standard ports. Is like the iPad Pro for designers, a tool but no a complete studio for creating all the stuff a designer needs. Professionals are way more than designers, developers and 3D artists, like project managers and marketing analysts. They need simple stuff like enough ram for multitasking and shortcuts to improve their productivity.

That's how you tell Microsoft is going for that niche industry professionals that Apple is leaving behind. MS doesn't need to gain marketshare, Surface products are top of the line, expensive, limited products for customers who can pay for them and will be able to use them at 100%. The other OEMs make products for lower prices and way more market.

So you can tell how Microsoft is innovative and fresh, and Apple is just being conservative. Both are very good on what they do, but Apple is becoming the bored and risk-free company Microsoft was 20 years ago. If you pay money to Apple start being critic with them and push them to stop using the goddam dongles for everything.