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Apple just told the world it has no idea who the Mac is for(medium.com)

over 6 years ago from Sam Solomon, Product Designer at SalesLoft

  • Kyle CaseKyle Case, over 6 years ago

    "It wants the market that sits in coffee shops with its brand and only buys Apple, but doesn’t mind so much if the core demographic disappears. Maybe that’s OK — there’s probably good money in it — but it’s a real shame." This is spot on for Tim Cook's Apple. It's sad for people that have been with them from the beginning. They've become a mass market company, and forgotten what got them there.

    4 points
    • Sacha GreifSacha Greif, over 6 years ago

      I feel like this is a backwards view of history. Apple struggled for years (and even almost died) as a niche company for designers and other professionals, and only found success again after Steve Jobs came back and made it a mass-market company with the iPod and iPhone.

      Focusing on products that appeal to a small segment of the market and nobody else is exactly what nearly killed them, so it's not surprise that they're prioritizing mass market products now.

      2 points
      • Connor Tomas O'BrienConnor Tomas O'Brien, over 6 years ago

        Of course, there's another way of looking at it, which is that without the support of that niche market, Apple wouldn't have survived the 90s. The mass market can be really fickle — by alienating the base that's stuck with them for 20+ years, a couple of Samsung Galaxy 7-style missteps could lead them into a nosedive.

        1 point