• Jack BachJack Bach, 5 years ago (edited 5 years ago )

    I think (and I hope) we are entering in a new stage in design. Or at least I believe new ways of designing products are going to emerge.

    • In the 90s, software was for nerds. Nerds were willing to invest energy in learning how to use software, were willing to read documentation and fail a couple of times in order to complete a task.

    • After the dot com bubble, software designers tried to reach a larger audience, so software was made easy to use. The entry point needed to be easy, so users wouldn't get scared. Every action needed to be intuitive, so users would stick.

    • Today, there's apps for almost everything. Communication with friends was a problem solved by Messenger and Whatsapp. Those products have excellent user experiences.

    Snapchat is a game. Games are not supposed to be easy to use, you need to learn how to use them. That's what makes them fun. And the more you use them, the more fun you have.

    I'm happy as designers we are not only solving problems anymore. Actually, we don't need to be the ones that solve the problem in a most efficient way. We can choose to design to make users feel.

    5 points