While the average individual may have smaller and more firm budgets—to take budgets at face value out of principal is a missed opportunity, especially with small/medium sized businesses.
Budgets are often numbers rooted in client expectations. If one is reading between the lines and presenting unexpected solutions, it’s quite common to find more money on the table.
I’m not suggesting being inauthentic.
While the average individual may have smaller and more firm budgets—to take budgets at face value out of principal is a missed opportunity, especially with small/medium sized businesses.
Budgets are often numbers rooted in client expectations. If one is reading between the lines and presenting unexpected solutions, it’s quite common to find more money on the table.