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Ask DN: is it just me, or do sites like AWWWARDS only appreciate 'clever' sites as apposed to well executed ideas?

over 7 years ago from Todd Padwick, Founder of http://functionandform.co.uk

  • Todd Padwick, over 7 years ago

    haha this is great. yes don't get me started! I worked at a very large agency that I won't name, who's creative directors only come up with the loudest, most pretentious ideas just so that they could enter them into awards. Most of the time, the results were awful and didn't meet the brief, but were just designed to look good as a case study presentation.

    0 points
    • Kieran RheaumeKieran Rheaume, over 7 years ago

      Gah that's tragic! I actually switched my career path from ad agency to product design agency for just that reason - substance and meaning over ego and flash.

      1 point