Eli Schiff - Instagram's Abomination Part I(elischiff.com)

7 years ago from Marco Scannadinari, Web developer

  • John PJohn P, 7 years ago (edited 7 years ago )

    "The team considered 300 icons in all"

    "Total disregard for the process." (Implying this mess is worthy of being called a process)

    "All those explorations were actually up on the walls all over their office"

    "a subtle cue to anyone that watches, which says, "Hey, we did a ton of work and this didn't happen by accident!"

    How did we get here?

    At what point did designers working in tech/startups decide this was in any sense a sane way to design?

    Why are we supposed to praise them for throwing shit at the wall in the form of several hundred arbitrary variations of a camera glyph?

    This idea that somehow putting everything on walls so the whole office can stick their oar in is asinine. It's pure design by committee.

    Throwing shit at a wall to have it judged by committee is still just a popular piece of shit on a wall.

    "Have some fucking empathy. Everyone is trying hard."

    I'm not going to have empathy for someone doing their job, but I will pity their misspent effort when a more appropriate solution could have been achieved in a fraction of the time with clearer creative vision and management.

    Designing 300 logo variations for ANY brand isn't creative direction, it's a full on creative train derailment going straight off a cliff and head on into a preschool. It's laughable that any designer in these companies signs up for this shambles of a process and genuinely believes just because they're passing a pile of glyph colour and border radius treatments daily that it's somehow well invested design time.

    Funny how if someone perceives that a design didn't take much work, it's not good. How do I make something look like it took A LOT of work?

    Taking too much effort to achieve something poorly doesn't make it good. Plenty of well regarded design classics didn't take a lot of work. It's the finished product that matters and if it's poor then pointing to the mountain of rejected ideas isn't going to make it any better.

    30 points
    • Liam FLiam F, 7 years ago

      Yeah, I am more intrigued by the thought process these companies have making a show out of the process instead of just showing what they have made.

      I would never want to show my failed attempts to a client in hopes it get makes them to appreciate the final design.

      7 points
      • Matt StuhffMatt Stuhff, 7 years ago

        Agreed. Offering up the process can be interesting, but when the design is interpreted as bad, it almost feels like someone having to explain why they ended up where they did.

        It's as awkward as someone explaining a joke when no one laughs.

        4 points
    • Dan GDan G, 7 years ago (edited 7 years ago )

      I'm not going to have empathy for someone doing their job

      Welp.

      8 points
    • Hans van de BruggenHans van de Bruggen, 7 years ago

      This idea that somehow putting everything on walls so the whole office can stick their oar in is asinine. It's pure design by committee.

      The sane idea in this comment.

      4 points