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Eli Schiff - Instagram's Abomination Part I(elischiff.com)

7 years ago from Marco Scannadinari, Web developer

  • Andrew Simchik, 7 years ago (edited 7 years ago )

    Are there really 19 (and counting) people who make a living at design and believe a logo "doesn't really matter"?

    I mean, you can hold the complete opposite opinion from Eli's, or consider Instagram an insignificant brand (?!), but if we're not here to discuss the success of design, the design process, and the reaction to it, what are we here for?

    26 points
    • Adam Brace, 7 years ago (edited 7 years ago )

      What I'm getting at is all this in depth critique of a brand that changed their logo is stuff that doesn't really matter. A lot of smart people made an informed decision about their brand and changed it. The logo is neither here nor there but Instagram as a product is so great. Obviously it's important and I care about branding but it's not the be all and end all when the interface is the most important part about their brand/product. The app icon really just serves the purpose of aligning the product alongside others on the home screen. Most of this is all a reaction to the fact they changed something that everyone told them for 3 years was outdated. Let's be done with it now.

      16 points
      • Andrew Simchik, 7 years ago

        We definitely agree that Instagram's a great product (it's probably the only social medium that makes me happier when I use it) and that the interface is of more urgent importance than the app icon (both of which I was fine with before). I do still find it educational to read and talk about all of those things, but I guess I can understand the fatigue.

        10 points
    • Ben MJTBen MJT, 7 years ago (edited 7 years ago )

      Does it honestly matter, though? They could change their logo to the shit emote and the world would still turn. It's not that logos don't matter, it's more that it's pretty inconsequential what a billion dollar app for taking snaps on my phone has as their logo. All this hot air from people like Schiff is just ridiculous, the logo is absolutely fine.

      1 point
      • AK SelbyAK Selby, 7 years ago

        Guy who says this conversation doesn't matter continues the conversation about why it doesn't matter.

        3 points
      • Andrew Simchik, 7 years ago

        It's a good question. Does it matter? According to Eli, it mattered enough to Instagram that they went through, what, 300 variations to get to the one we see? Perhaps they, too, decided in the end that it didn't matter and just threw a dart at the wall.

        1 point