This is coming from someone who has never won something from Awwwards…

I feel that accolades from sites like Awwwards are for showing off heavy visual design and radical animation work to other designers. Basically, brag about design not being invisible. It's super cool stuff that we'll show around the office and think "how did they do that?"

Well executed and thought-out sites with fast load times and easy flows are for you and your clients. For a site that is so good the design is almost invisible, the "award" for you is ongoing contracts, bigger clients, and a padded bank account.