Instagram A/B testing new design

almost 5 years ago from João Piedade, Senior Product Designer

  • Taron GhazaryanTaron Ghazaryan, almost 5 years ago

    Interesting choice removing the brand colors from the app, they're possibly also rebranding?

    For what it's worth, I liked the blue text for indicating tappable text. now everything is more or less the same and you have to guess and check what's actionable. They also lost the iconic orange notification :/

    Feels like any other ran of the mill app and not instagram.

    7 points
    • João PiedadeJoão Piedade, almost 5 years ago

      I totally agree with you. When I first saw the pink notification my jaw dropped.

      5 points
    • Corin EdwardsCorin Edwards, almost 5 years ago (edited almost 5 years ago )

      Are all links/tappable text bold now? That's a nice neutral aesthetic, that steps back from the imagery, for an app that doesn't allow rich text input. It looks like hashtags are still blue though.

      0 points