You Could Almost Do Anything Pt. I by Eli Schiff(

over 7 years ago from Robert Anitei, UI/UX Designer @

  • Andy MerskinAndy Merskin, over 7 years ago

    I agree. Part of being a brand is creating an association between a symbol and a product / service / mentality / thing, and making it recognizable. It doesn't have to hold your hand and tell you everything it does. If I didn't know what Apple did, I'd guess they're a produce company competing with Dole.

    My rule for a good brand mark that one of my design professors taught is: can it pass the favicon test?

    0 points