You Could Almost Do Anything Pt. I by Eli Schiff(

over 7 years ago from Robert Anitei, UI/UX Designer @

  • Andy StoneAndy Stone, over 7 years ago

    I'm definitely in the same boat as you. Whether or not I agree with every sentiment in the article, it makes us discuss the new mark and possible interpretations.

    He usually does a fine job with describing work rather than just the "it's great!" or "it sucks" comments that are so easy to throw during a corporate rebrand.

    While our studio's work looks nothing like the type of work Eli would enjoy, we're happy that he's in the industry and forces everyone to re-examine if they do truly enjoy a particular branding project (canon or not).

    8 points