You Could Almost Do Anything Pt. I by Eli Schiff(

over 7 years ago from Robert Anitei, UI/UX Designer @

  • Aaron SagrayAaron Sagray, over 7 years ago

    I enjoy reading Eli's articles. I don't always agree with his assessments, but they are nevertheless thought-provoking. It's nice to read an opinionated piece that is well-structured and covers topics more interesting than the typical design industry navel-gazing.

    19 points
    • Andy StoneAndy Stone, over 7 years ago

      I'm definitely in the same boat as you. Whether or not I agree with every sentiment in the article, it makes us discuss the new mark and possible interpretations.

      He usually does a fine job with describing work rather than just the "it's great!" or "it sucks" comments that are so easy to throw during a corporate rebrand.

      While our studio's work looks nothing like the type of work Eli would enjoy, we're happy that he's in the industry and forces everyone to re-examine if they do truly enjoy a particular branding project (canon or not).

      8 points
    • Terry OTerry O, over 7 years ago (edited over 7 years ago )

      I can't say I do. I find the constant misrepresentation and misunderstanding of ideas, partnered with his unflinching conviction in his ideas rather repellent.

      0 points