Design doesn't deserve a seat at the table(

over 7 years ago from Rıza Selçuk Saydam, Product Designer on Messenger

  • Carlos SousaCarlos Sousa, over 7 years ago

    Agree 100% with that. Same thing goes for any other business discipline. If you're doing something without the customer in mind well it's needless to say that your "solution" will probably hit the fan.

    What he failed to point out in his article is a CDO is as important as a CTO or a CFO. A business only has to gain when you have someone who understands how to do things for your customers.

    Lets look at companies in the 90's and their IT departments. People don't put up with crap and complicated interfaces, only if they really have no other choice (aka IRS submission) and medical interfaces.

    And talking about all those product failures like Carousel from Dropbox or Paper from Facebook, well lets take a look at all the entrepreneurs and see all their failed business attempts.

    What I want to say is, of course design is no magic pill to solve every business problem, but when a business considers design it has better chances of having a good product than one that doesn't consider it.

    0 points