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HP has a new logo(theverge.com)

over 7 years ago from Robbert Esser, UX Designer

  • Dan SherrattDan Sherratt, over 7 years ago

    I like it, I guess the argument against it would be that it feels a little like a Dribbble rebrand post. A logo by designers, for designers - there feels like no coherent research shown that this will be a scalable and ownable mark, it stands recognisable wholly because you're being told it's HP, newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it, and it looks a bit like the famous Windows 'Slate' redesign.

    But yeah I like it.

    3 points
    • Daniel FoscoDaniel Fosco, over 7 years ago

      newcomers to the brand wouldn't associate this mark with the years of authority and heritage HP has behind it

      Agreed on all accounts, but maybe that's exactly what they're aiming for.

      2 points
      • Darrell HanleyDarrell Hanley, over 7 years ago

        I don't really think that the PC market as it currently exists cares too much about years of authority more so than it cares about cost, or on the opposite end of the spectrum design and power. If it did, HP wouldn't have had to spin off its consumer division and Dell wouldn't have had to go private. It's therefore more important that the logo give HP more of an edge to move up market since I doubt they can compete in the dog eat dog lower end of the market.

        0 points