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7 years ago from Demian Borba, Product Manager for Adobe XD
The funny thing is, the former-sketch user, was likely a former Adobe user at some point.
The main hurdle keeping me from fully adopting Sketch was frustration relearning shortcuts I use everyday in Illustrator at my 9-5.
But if I have to relearn how to work anyways, I have less incentive to stay in the Adobe ecosystem. And Sketch has shown to have an active plugin industry, with outside developers bringing a lot of useful plugins on a much quicker timeline than Adobe historically has.
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I think to compete with Sketch. Don't know about the rest of the shortcuts, but they likely adopted the shortcuts from Sketch to make the switch easy as hell for a former sketch-user.