Site Design: Fantasy(fantasy.co)

over 7 years ago from David Darnes, Developer Advocate at Ghost

  • Christoph OChristoph O, over 7 years ago

    Disclaimer: I used to work there, so I might be biased.

    Just asked one of the guys at Fantasy about the logo thing. They are working on a custom logotype, but it's not ready yet so they didn't add it.

    Agree about not a lack of explanation what the company is, but that's been rampant in the agency world for many years. From Huge, to North Kingdom, Wieden and Kennedy to AKQA, the all lead with a huge marquee for their latest big client project, to the point where you might think you're on that client's site. I always found it curious, but doesn't seem to be a big issue.

    Agency sites always walk the fine line between showing off their design/dev abilities in some flashy way, and clearly communicating who they are and what they have to offer. I find it super interesting to see how this balance is handled across agencies. But from what I've seen, the success of an agency is not really related to the execution of their site, just look at the beauty that is ogilvy.com with it's decade-old scrolling Flash headlines.

    1 point