Ask DN: How does a design convey premium positioning?

7 years ago from Todd Sieling, Cofounder & UX Designer at Denim & Steel

  • Todd SielingTodd Sieling, 7 years ago

    Thanks for the replies, these are really good. The main principles I'm pulling so far are:

    • don't be a try-hard, be confident and understated
    • indications of scarcity and focus (gold, thin typefaces, lots of whitespace)

    I'll amend or post again if other comments come in.

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