Not sure if this is as bad as the turning homeless people into wi-fi hotspots, but it's pretty damn close. A horrendous perversion of our industry and a real bad damn example of activism. Because that's what homeless people need - not a supportive structure to help get them back on their feet, but good visual branding.

This and stuff like 40 Days of Dating really paints a bad light on us and really explains why 70% of CEOs have zero faith in their marketing departments nowadays - because we're so damn in love with ourselves and how great and supposedly relevant we think we are it gets in the way of actually making an attempt to solve problems in our society.