Really like the approach even if it's a little too black and white for my taste. Like why get rid of multi-column layouts? I don't agree that every site should be one column. Good responsive design gives you flexibility there - no reason to throw that out.
A great user experience is also about intelligent visual cues, evoking emotions, and gaining a wow-factor. But too often designers neglect good copy in favor of over-designed layouts. I also agree that starting with copy during the design process makes a lot of sense.
Really like the approach even if it's a little too black and white for my taste. Like why get rid of multi-column layouts? I don't agree that every site should be one column. Good responsive design gives you flexibility there - no reason to throw that out.
A great user experience is also about intelligent visual cues, evoking emotions, and gaining a wow-factor. But too often designers neglect good copy in favor of over-designed layouts. I also agree that starting with copy during the design process makes a lot of sense.