This is such an incredible story. As designers, we want to create things people need and truly add value to their lives. IDEO staffs a 90 year old to do just that, and she adds empathy to the process for a demographic group so often forgotten by 20-something product designers.
This reminds us to have empathy for ALL of our potential users, and to constantly think: "Are there ways that we can think about this differently?"
This is such an incredible story. As designers, we want to create things people need and truly add value to their lives. IDEO staffs a 90 year old to do just that, and she adds empathy to the process for a demographic group so often forgotten by 20-something product designers.
This reminds us to have empathy for ALL of our potential users, and to constantly think: "Are there ways that we can think about this differently?"