IDEO staffs a 90 year old designer who is truly changing the world through design(

over 8 years ago from Emily Campbell, Design Specialist @ InVision, Mentor at OOOHours and DesignLab

  • Emily Campbell, over 8 years ago (edited over 8 years ago )

    This is such an incredible story. As designers, we want to create things people need and truly add value to their lives. IDEO staffs a 90 year old to do just that, and she adds empathy to the process for a demographic group so often forgotten by 20-something product designers.

    This reminds us to have empathy for ALL of our potential users, and to constantly think: "Are there ways that we can think about this differently?"

    4 points